BBW Poppy FrAgRAnce Launch

visual storytelling + UGC

BBW added an authentic UGC strategy to it’s fall launch of a floral fragrance. The brand is known for it’s rich pumpkin fragrances, but wanted to offer a floral in the fall. To ensure sell-through, the brand knew the power of UGC and authenticity reigns. Added to the rest of the brands Omnichannel strategy, the brand opened its own Instagrammable gallery of UGC that visitors can easily shop from their official website. Proving social media content can thrive as an outlander inside a reputable eCommerce website - after a dive deep down its digital store, BBW ended the landing page with a beautiful gallery that unravels a glorious series of UGC. Amplifying the authenticity of the storytelling also included features from UGC TikTok content.

Once you click on one of the images, a new window opens to offer more product details and reveal a shoppable pin. This is a portal that leads users directly to product pages where they can add their favorite clothes to the cart. By opening a shoppable gallery, brands automatically create a new and exciting customer journey.

By building an intuitive shopping experience, BBW amplified the conversion rate by 250%. That’s what big data revealed after a few weeks of testing it’s first “visual commerce”.